Text:
WebJet began operations on July 12, 2005. The airline tried to
repeat Gol’s success with the concept "Low Cost, Low Fare". The first
aircraft was a Boeing 737-300, previously operated by Nordeste (Varig’s
subsidiary) and the first route linked Rio de Janeiro to Brasilia, Sao Paulo
and Porto Alegre. But few weeks after starting operations, WebJet was "suffocated"
by competitors. Gol, Varig and Tam lowered ticket prices in same routes
operated by WebJet. It is "dumping", where one or more companies sell a
product at very low prices (so low that you can not pay the costs) to break
a smaller competitor. So WebJet stopped
in December 2005.
In 2006 the company was sold and received a second aircraft, another Boeing 737-300 (ex-Rio Sul). Webjet continued to suffer heavy competition, but this time it had more money to support the losses. Things become better when it was sold to CVC (largest tour operator in Brazil) in 2007. CVC used WebJet’s aircraft for charter flights. In December 2007 the company received its third 737-300 and opened new routes.
In 2008 beat OceanAir and become the fourth largest airlines in domestic market. With CVC, Webjet grew and reached third position in domestic market, but lost it for Azul.
In 2009 launched a new visual identity, the "ball" that represented an airplane window, was replaced by a stylized W.
In 2010 the company cut more costs to offer even more competitive prices. Its aircraft configuration increased from 136 to 148 seats and WebJet also launched "paid meal" on board.
On July 8, 2011 Gol purchase WebJet for BRL310 million. Gol's initial intention was extinguish Webjet brand, but changed its mind at least for a while. Under Gol’s command, WebJet announced an expansion and renewal of its fleet with Boeing 737NG. The first Boeing 737-800 (ex-Gol) was received in December 2011.
In November 23, 2012 Gol announced the end of WebJet.
In 2006 the company was sold and received a second aircraft, another Boeing 737-300 (ex-Rio Sul). Webjet continued to suffer heavy competition, but this time it had more money to support the losses. Things become better when it was sold to CVC (largest tour operator in Brazil) in 2007. CVC used WebJet’s aircraft for charter flights. In December 2007 the company received its third 737-300 and opened new routes.
In 2008 beat OceanAir and become the fourth largest airlines in domestic market. With CVC, Webjet grew and reached third position in domestic market, but lost it for Azul.
In 2009 launched a new visual identity, the "ball" that represented an airplane window, was replaced by a stylized W.
In 2010 the company cut more costs to offer even more competitive prices. Its aircraft configuration increased from 136 to 148 seats and WebJet also launched "paid meal" on board.
On July 8, 2011 Gol purchase WebJet for BRL310 million. Gol's initial intention was extinguish Webjet brand, but changed its mind at least for a while. Under Gol’s command, WebJet announced an expansion and renewal of its fleet with Boeing 737NG. The first Boeing 737-800 (ex-Gol) was received in December 2011.
In November 23, 2012 Gol announced the end of WebJet.
Logo:
Paint Shame:
Founded: July, 2005
Ceased: 2012
Code: WEB / WH
Hubs: Santos Dumont, Galeão
Headquarters:
Rio de Janeiro
Fleet:
Boeing 737-300, Boeing 737-800
Destinations:
13
Code-Share: Gol
> Fleet:
> Historical:
Aircraft |
2005 |
2006 |
2007 |
2008 |
2009 |
2010 | 2011 | 2012 |
|
Boeing 737-300 |
1 |
2 |
3 |
11 | 20 | 23 | 25 | 22 |
|
Boeing 737-800 |
6 |
2012
2011
2010
2005